Job Description

WORK IN PARADISEat the beautiful South Seas Island Resort on the tip of Captiva Island on Florida’s Gulf Coast just across the bridge from Fort Myers.

Escape to a tranquil tropical island destination, marked by 2.5 miles of beaches, surrounded by glistening gulf waters and endless opportunities for fun and adventure. 

South Seas Island Resort (SSIR) is now a part of the world-class Timbers Resorts which are known to be unique, authentic, comfortably casual yet sophisticated, and always fun. Where luxury is without pretense and the smiles are genuine. Timbers Resorts boutique hotels, resorts and residences are the perfect places to create unforgettable memories with family and friends, in the world’s most sought-after destinations.

 

Here's what we’re looking for … Passion Unites Us

An inspired, driven individual who believes in providing outstanding customer experiences and comes to work energized and ready to carry that spirit throughout the day.  You truly appreciate the opportunity to work with people who encourage, challenge, and support one another to be their best. Grow your career with us and learn first-hand how to shape remarkable experiences for our world-class guests and Owners.

The Marketing Manager will assist in all aspects of Marketing including social media, advertising, website, agency management and collateral production for South Seas Island Resort and it various outlets. The primary responsibility of the Marketing Manager position is to drive interest in the resort products, services, and brand. Marketing Manager helps develop market strategy, create content, and coordinate with resort partners to ensure successful marketing campaigns. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities

EDUCATION & EXPERIENCE

  • Minimum 5 years marketing experience in the hospitality industry or related industry
  • Business, Marketing or Communications degree preferred
  • Excellent copywriting and proofreading skills
  • Extensive knowledge of social media platforms, digital and print advertising.
  • Basic understanding of website development, SEO and SEM
  • Very detail-oriented, analytical, and a quick learner
  • Good sense of design and ability to conceptualize ideas
  • Ability to juggle a variety of projects at the same time and handle the stress associated with multiple deadlines
  • Good communicator, both written and orally
  • Proficient in Excel, Word, PowerPoint and Adobe InDesign
  • Ability to analyze marketing opportunities and ad effectiveness
  • Help in creating and maintaining brand identities
  • Strong interpersonal/communication skills
  • Strong planning & organizing skills
  • Creative thinker

JOB DUTIES 

  • Partners with hotel teams to drive marketing strategies
  • Writes copy, proofing and developing content as needed
  • Acts as a resource to the field and corporate staff as it relates to all marketing opportunities
  • Participates in the branding and rebranding of managed assets, including hotel and outlets
  • Serves as a communication conduit and counsel for all marketing programs, with both internal stakeholders and external vendors/agencies/partners. 
  • Develops promotional opportunities to increase sales
  • Manages budgets and analyzing overall effectiveness of marketing efforts
  • Works in tandem with DOSM to help manage agency design team and partnering with the resorts digital, web, e-commerce, PR and Social Marketing teams
  • Helps improve internal processes
  • Helps execute annual media plans. Coordinates and oversees ad, website and collateral production.
  • Negotiates contracts, initiating request for artwork, copywriting, approving artwork, providing follow-up, processing invoices, maintaining the budget and assessing ad effectiveness. Participates in branding discussions and monitors brand cohesiveness through all marketing materials.
  • Communicates all marketing programs to the field and corporate staff and acts as a resource in assessing marketing opportunities. Provides guidance and direction as needed to resort support teams staff.
  • Assists DOSM with developing annual media plans
  • Analyzes marketing plan effectiveness. Researches new marketing opportunities. Help to develop focus groups to analyze customer needs and travel trends. 
  • Works with outside PR vendors to create press releases as needed. Provides guidance on PR and promotional opportunities to increase sales. 
  • Understands market conditions and their potential marketing value to maximize market share.
  • Aligns campaigns and materials to overall marketing strategy.
  • Works with internal and external partners to define marketing plan scope and objectives.
  • Develops marketing collateral and messaging.
  • Reviews and tracks status of marketing campaigns and provides updates and ongoing analysis to parties involved. 

We have an AWESOME Compensation & Benefits Package …

  • Excellent Health Care Insurance options
  • Dental, Vision, Life Insurance & Long/short-term disability coverage
  • 401K with company match
  • Paid Time Off (PTO) 
  • Transponder toll programs  
  • $2 Employee lunches  
  • Referral Program
  • Employee discounts
  • EAP