Job Description

SUMMARY:

Responsible for topline Leisure sales revenue specifically, those channels of leisure business GDS, and Wholesale across multiple properties.

ESSENTIAL FUNCTIONS:

Essential functions as defined are ILLUSTRATIVE ONLY and not a comprehensive listing of all functions and duties performed by incumbents within this classification.  Essential duties and responsibilities may include, but are not limited to, the following:

 Works with DOS, Revenue Manager and Timbers Resorts Leisure Sales Manager to define revenue goals for topline leisure sales

  • Reports on Weekly GDS and Wholesale sales production and monthly on pace, consumption and opportunity within these channels
    • Using Rainmaker
      • Channel Pace Report
      • Company Analysis
      • Agency Analysis
    • Hoteligence
      • Position in primary and secondary competitive sets
      • Target accounts and success in their penetration
    • Directs the conduct of analytical studies; develops and reviews reports of findings, alternatives and recommendations.
    • Works closely with the DOS, Revenue Manager and Marketing to determine appropriate sales strategies in all market segments towards maximizing the hotel revenues.
    • Oversees account management activities.
    • Creates and develops appropriate communications and marketing strategies for the leisure market.
    • Maintains and promotes role as a brand ambassador for the resort.
    • Maintain in-depth files on all accounts; via Salesforce/Advanced.
    • Strategize and implement effective trade show and sales mission participation.
    • Conduct site tours and Familiarization Trips for travel agent and wholesale markets
    • Prepares and negotiates all Wholesale, Consortia and Agency contracts
    • Coordinates efforts across multiple properties and departments; maintains awareness of operations and events; consults with other departments on new and revised activities and products; assists with the creation, implementation and marketing of promotions.
    • Assists in the creation and launch of new and revised products and services; develops appropriate sales and marketing strategy to drive success within these key channels of leisure sales this will include packages and promotions.
  • Works closely with Consortia partners to leverage assets and drive incremental revenue
  • Monitors developments and trends in the industry, evaluates their impact upon resort operations and recommends and implements program improvements.
  • Participates in the development of the corporation’s plans and programs as a strategic partner; evaluates and advises on the impact of long-range planning, introduction of new programs/strategies.
  • Contributes to the efficiency and effectiveness of the unit's service to its customers by offering suggestions and directing or participating as an active member of a team.
  • Demonstrates courteous and cooperative behavior when interacting with public and staff; acts in a manner that promotes a harmonious and effective workplace environment.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge and/or skill required.

 Education and Experience:

Bachelor’s degree in marketing, hotel administration or a related field; AND three (3) years of leisure sales and marketing experience in the hospitality industry, OR an equivalent combination of education, training and experience.

 Required Knowledge and Skills

Knowledge of:

  • Principles, practices and techniques of leisure sales and marketing.
  • Principles and practices of Consortia programs e.g. FH&R and Virtuoso
  • Administrative principles and practices, including goal setting, program development, implementation and evaluation, and the management of employees.
  • Principles and practices of motivating employees and managing in a team environment.
  • Principles and methods of developing effective informational and educational materials for clients and upper management.
  • Computer applications related to the work; Salesforce/Advanced, SMS, Word, Excel, Power Point and Rainmaker.
  • Records management principles and practices used to ensure exceptional and accurate reporting
  • Techniques for dealing with a variety of individuals from various socio-economic, ethnic and cultural backgrounds, in person and over the telephone.
  • Principles and techniques of making effective oral presentations.
  • Managing multiple projects and programs.
  • Planning, organizing and administering comprehensive sales and marketing programs.
  • Developing and implementing goals, objectives, policies, procedures and work standards.
  • Preparing clear and concise reports, correspondence and other written materials.
  • Using initiative and independent judgment within general policy guidelines.
  • Using tact, discretion and prudence in dealing with those contacted in the course of the work.               

PHYSICAL/MENTAL REQUIREMENTS:

The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Mobility to work in an office setting, use standard office equipment; stamina to sit for extended periods of time; strength to lift and carry up to 20 pounds; vision to read printed materials and computer screen; dexterity to utilize computer equipment; hearing and speech to communicate in person or over the telephone.